Privacy Policy

This Privacy Policy explains how we collect, use, protect, and disclose information when you visit www.goldencareafhs.com, contact us, submit an enquiry, request information about our services, schedule a consultation or tour, or interact with our advertisements and online forms.

By using our website or providing your information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Phone number
• Email address
• Preferred method of contact
• Information about your care enquiry
• Information provided when requesting a consultation or tour
• Other information you choose to provide when communicating with us

We may also automatically collect certain technical information when you visit our website, such as:

• IP address
• Browser type
• Device type
• Pages visited
• Date and time of visits
• Referring website or advertising source
• General website usage information

We collect only information that is reasonably necessary for the purposes described in this Privacy Policy.

2. How We Use Your Information

Golden Care Homes may use the information we collect to:

• Respond to enquiries and requests for information
• Contact you regarding our services
• Schedule consultations, tours, or appointments
• Provide information about our Adult Family Homes and services
• Communicate with you regarding your enquiry
• Understand and improve our website and services
• Manage and improve our advertising campaigns
• Prevent fraud, abuse, or unauthorized activity
• Maintain the security of our website and systems
• Comply with applicable legal and regulatory requirements

We will not use your personal information for purposes that are materially different from those described in this Privacy Policy without providing appropriate notice or obtaining consent where required.

3. Information Submitted Through Advertising Platforms

Golden Care Homes may use advertising platforms such as Meta (Facebook and Instagram) and Google Ads to promote our services and receive enquiries.

When you submit your information through an advertising platform’s lead form, the information may be provided directly to Golden Care Homes in accordance with the platform’s applicable terms and privacy practices.

We may use information received through these forms to:

• Respond to your enquiry
• Answer questions about our services
• Provide requested information
• Arrange a consultation or tour
• Follow up regarding your enquiry

We do not sell personal information submitted through our website or advertising lead forms.

4. Sensitive and Health-Related Information

Because Golden Care Homes provides senior care and related services, you may voluntarily provide information concerning a person’s care needs, medical circumstances, or other health-related matters.

Please do not submit sensitive medical or health information through general website contact forms or advertising lead forms unless specifically requested and appropriate safeguards are in place.

If you need to discuss sensitive health or care information, please contact us directly so that we can determine the appropriate and secure method of communication.

We will handle sensitive information in accordance with applicable laws and only use or disclose such information for legitimate and permitted purposes.

5. How We Share Information

We may share personal information when reasonably necessary to operate our business and provide our services, including with:

• Service providers who assist with website hosting, technology, communications, analytics, or business operations
• Advertising and analytics providers, where permitted and appropriately disclosed
• Professional advisers when necessary
• Government authorities or law enforcement when required by law
• Other parties when necessary to protect our rights, safety, property, or users

We do not sell your personal information to third parties.

We do not share personal information with third parties for their independent marketing purposes without appropriate consent where required by law.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, analytics tools, and similar technologies to:

• Keep our website functioning properly
• Understand how visitors use our website
• Measure website performance
• Improve user experience
• Measure advertising effectiveness
• Understand which advertising campaigns generate enquiries

Depending on the technologies used on our website, these may include tools provided by companies such as Google and Meta.

You may be able to control or disable cookies through your browser settings. Certain website functions may not operate properly if cookies are disabled.

Where legally required, we will obtain appropriate consent before using non-essential cookies or similar technologies.

7. Google Advertising and Analytics

We may use Google services, including Google Ads and/or Google Analytics, to understand website activity, measure advertising performance, and improve our marketing.

Google may process information in accordance with its own privacy policies and applicable terms.

Where applicable, we will use Google’s advertising and measurement tools in accordance with Google’s requirements regarding personal information, consent, sensitive categories, and personalized advertising.

Google states that advertisers using lead forms must provide a privacy policy and comply with its data collection and use requirements.

8. Meta Advertising

We may advertise through Meta platforms, including Facebook and Instagram.

If you interact with one of our advertisements or submit a lead form through Meta, information you provide may be shared with Golden Care Homes so that we can respond to your enquiry.

We may use this information only for legitimate business purposes, including responding to your request, providing information about our services, and arranging consultations or tours.

You should also review Meta’s applicable privacy and data policies when interacting with Meta services.

9. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Google’s data-collection policies similarly require advertisers to use appropriate security measures for the information they collect.

10. How Long We Keep Information

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purposes for which it was collected
• Respond to enquiries
• Provide requested services
• Maintain appropriate business records
• Resolve disputes
• Comply with legal, regulatory, accounting, or reporting requirements

When information is no longer reasonably required, we may securely delete or anonymize it.

11. Your Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, including the right to:

• Request access to information we hold about you
• Request correction of inaccurate information
• Request deletion of information where legally applicable
• Withdraw consent where processing is based on consent
• Object to certain uses of your information
• Request information about how your information is used

To make a privacy-related request, please contact us using the information below.

We may need to verify your identity before completing certain requests.

12. Communications

If you provide your phone number or email address when contacting Golden Care Homes, we may use it to respond to your enquiry or provide information you have requested.

We will not treat submission of an enquiry as consent to receive unrelated promotional communications.

Where marketing communications require consent under applicable law, we will obtain the appropriate consent and provide an appropriate way to withdraw that consent.

13. Third-Party Websites

Our website or advertisements may contain links to third-party websites or services.

Golden Care Homes is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of those websites before providing personal information.

14. Children’s Privacy

Our website and services are intended for adults and families seeking senior care services.

We do not knowingly collect personal information from children under the age of 13 through our website.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to remove the information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or data practices.

When we make changes, we will update the Effective Date at the top of this page.

We encourage you to review this page periodically.

16. Contact Us

If you have questions about this Privacy Policy or how Golden Care Homes handles personal information, please contact us:

Golden Care Homes
Phone: 206-566-2784 / 425-381-5145
Email: info@goldencareafhs.com
Website: www.goldencareafhs.com